Privacy Policy

PRIVACY POLICY

1) Information about the collection of personal data and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to personally identify you.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Rico Pena, PeRi Perfection, Kaisersbacher Str. 78, 73642 Welzheim, Germany, Tel.: 07182 802009, Email: info@PeRiPerfection.de. The controller for personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

2) Data collection when visiting our website

If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.

3) Hosting

Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data may also be transferred to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc., or Shopify (USA) Inc. for further processing on our behalf. In the event that data is transferred to Shopify Inc. in Canada, an appropriate level of data protection is guaranteed by the European Commission's adequacy decision. Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those mentioned above by Shopify will only take place within the framework communicated below.

4) Cookies

In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period of time, which can vary depending on the cookie. You can find out how long a cookie is stored for in the overview of your web browser's cookie settings.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed through individual cookies we use, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser to inform you about the use of cookies and to decide individually whether to accept them or to reject cookies in certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these settings for each browser at the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-allow-and-reject
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected when you use a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted after your request has been finally processed. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.

6) Data processing when opening a customer account and for contract processing

According to Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us to perform a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. You can delete your customer account at any time and can do so by sending a message to the above-mentioned address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use of the data as permitted by law.

7) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commentator name you chose will be saved and published on this website. Furthermore, your IP address will be logged and saved. This storage of the IP address is done for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content through a comment. We need your email address in order to contact you if a third party should object to the content you have published being illegal. The legal basis for storing your data is Art. 6 (1) (b) and (f) GDPR. We reserve the right to delete comments if they are objected to as illegal by third parties.

8) Use of customer data for direct marketing

8.1 Registration for our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter once you have expressly confirmed that you consent to receiving the newsletter. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you register for the newsletter, we save the IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for the purposes of advertising via the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.

8.2 Sending the email newsletter to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services from our range that are similar to those you have already purchased. According to Section 7 (3) of the Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with future effect by notifying the person responsible named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

8.3 Newsletter dispatch via Klaviyo

Our email newsletter is sent via the technical service provider "Klaviyo," 225 Franklin St, Boston, MA 02110, USA ( http://www.klaviyo.com/ ), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. Please note that your data is generally transferred to a Klaviyo server in the USA and stored there.

Klaviyo uses this information to send newsletters on our behalf. Klaviyo does not use the data of our newsletter recipients to contact them directly or to share it with third parties.
To protect your data in the USA, we have a data processing agreement with Klaviyo in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection regulations and, in particular, not to pass it on to third parties.

You can view Klaviyo’s privacy policy here: https://www.klaviyo.com/privacy

9) Data processing for order processing

9.1 To the extent necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact information you provided when placing your order (name, address, email address) in order to inform you personally about upcoming updates within the legally stipulated period via a suitable communication channel (e.g., by post or email) within the scope of our statutory information obligations pursuant to Art. 6 (1) (c) GDPR. Your contact information will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

9.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We will share your name, delivery address, and, if necessary for delivery, your telephone number with a shipping partner selected by us exclusively for the purpose of delivering the goods in accordance with Art. 6 (1) (b) GDPR.

9.3 Use of special service providers for order processing and execution

- shirtee
To operate our website, we work with the online portal shirtee.com/de of Boender & Beutel GmbH, Vogelsanger Straße 356-358, 50827 Cologne ("shirtee"). For the purpose of ordering, a shirtee user interface is integrated via iFrame and a connection is established to the shirtee servers and website. This may result in the exchange of data. When using the integrated user interface, responsibility for data protection is transferred to shirtee. User behavior within the displayed user interface is subject to shirtee's sole data sovereignty. For further information on shirtee's data protection, the iFrame includes shirtee's privacy policy and the option to administer cookies used under shirtee's responsibility. Furthermore, orders on our website are processed via shirtee. In accordance with Art. 6 (1) (b) GDPR, your name, address, and any other personal data will be passed on to shirtee exclusively for the purpose of processing your online order. Your data will only be passed on to the extent that it is actually necessary to process your order.

9.4 Transfer of personal data to shipping service providers

- German postal service
If the goods are delivered by Deutsche Post (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will pass on your email address to Deutsche Post in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to Deutsche Post for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Deutsche Post or a delivery notification is not possible.
Consent can be revoked at any time with future effect by contacting the person responsible named above or Deutsche Post.
- DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will pass on your email address to DHL in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to DHL for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible.
Consent can be revoked at any time with future effect by contacting the person responsible named above or the transport service provider DHL.
- Hermes
If the goods are delivered by the transport service provider Hermes (Hermes Logistik Gruppe Deutschland GmbH, Essener Straße 89, 22419 Hamburg), we will pass on your email address to Hermes prior to delivery of the goods in accordance with Art. 6 (1) (a) GDPR for the purpose of coordinating a delivery date or to provide delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR, we will only pass on the recipient's name and delivery address to Hermes. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Hermes or the transmission of status information on the shipment delivery is not possible.
Consent can be revoked at any time with future effect by contacting the person responsible named above or the transport service provider Hermes.

9.5 Use of payment service providers (payment services)

- Apple Pay
If you choose to use the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the "Apple Pay" function on your iOS, watchOS, or macOS device by charging a payment card stored with "Apple Pay." Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorize a payment, you will need to enter a previously specified code and verify your payment using your device's "Face ID" or "Touch ID" function.
For payment processing, the information you provide during the ordering process, along with information about your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before transmitting the data to the payment service provider of the payment card stored in Apple Pay to process the payment. This encryption ensures that only the website through which the purchase was made can access the payment data. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment.
If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successful. This anonymization completely eliminates any personal identification. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made through Safari on your Mac, your Mac and the authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you personally. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac."
Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Klarna
If you select a Klarna payment service, the payment will be processed via Klarna Bank AB (publ), https://klarna.com/de/ , Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). To enable payment processing, your personal data (first and last name, street, house number, postal code, city, gender, email address, telephone number, and IP address) as well as data related to the order (e.g., invoice amount, item, delivery method) will be passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Art. 6 (1) (a) GDPR during the ordering process. You can see which credit agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values ​​(so-called score values). To the extent that score values ​​are included in the credit report results, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. Klarna uses the information obtained regarding the statistical probability of a payment default to make a considered decision regarding the establishment, implementation, or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal data will be processed in accordance with applicable data protection regulations and in accordance with the information in Klarna's privacy policy for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for those affected based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we will transfer your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. This transfer takes place in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to conduct a credit check for payment methods such as credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check regarding the statistical probability of default to decide whether to provide the respective payment method. The credit check may contain probability values ​​(so-called score values). To the extent that score values ​​are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is used to calculate the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, payment processing will be carried out by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will pass on the information you provided during the ordering process, along with information about your order (name, address, account number, bank sort code, credit card number (if applicable), invoice amount, currency, and transaction number) in accordance with Art. 6 (1) (b) GDPR. Your data will be passed on exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. Further information on Shopify Payments' data protection can be found at the following website address: https://www.shopify.com/legal/privacy .
Data protection information about Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy
- IMMEDIATELY
If you select the "SOFORT" payment method, payment processing will be handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will forward the information you provided during the ordering process, along with information about your order, in accordance with Art. 6 (1) (b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be transferred exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. You can find further information about SOFORT's privacy policy at the following website address: https://www.klarna.com/sofort/datenschutz
- Stripe
If you choose a payment method from the payment service provider Stripe, payment processing will be carried out by the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will pass on the information you provided during the ordering process, along with information about your order (name, address, account number, bank sort code, credit card number, invoice amount, currency, and transaction number) in accordance with Art. 6 (1) (b) GDPR. Further information on Stripe's data protection policy can be found at the URL https://stripe.com/de/privacy#translation .
Stripe reserves the right to conduct a credit check based on mathematical and statistical procedures in order to protect its legitimate interest in determining the user's ability to pay. Stripe may transmit the personal data required for a credit check and obtained during payment processing to selected credit agencies, which Stripe will disclose to users upon request. The credit report may contain probability values ​​(so-called score values). To the extent that score values ​​are included in the result of the credit report, these are based on a scientifically recognized mathematical and statistical procedure. Address data, among other things, but not exclusively, is used in calculating the score values. Stripe uses the result of the credit check with regard to the statistical probability of default to decide on the eligibility to use the selected payment method.
You can object to this processing of your data at any time by sending a message to Stripe or the commissioned credit agencies.
However, Stripe may still be entitled to process your personal data if this is necessary to process payments in accordance with the contract.

10) Contacting us to remind you of your review

Review reminder by Loox
If you have given us your express consent during or after your order in accordance with Art. 6 (1) (a) GDPR, we will transmit your email address and, if applicable, other previously collected customer data to the Loox rating tool, a service provided by Loox Online Ltd., Rehov Har Sinai 2, 6581602 Tel Aviv-Yafo, Israel ("Loox"), so that it can send you a review reminder by email. You can revoke your consent at any time by sending a message to the data controller or to the review platform.
For the transmission of data to Loox in Israel, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision.
We have concluded a data processing agreement with Loox, which obligates Loox to protect our customers' data and not to share it with third parties. This agreement can be viewed here: https://loox.io/legal/data_processing_addendum.pdf
For more information about Loox’s privacy policy, please visit https://loox.io/legal/privacy_policy_merchants.pdf

11) Use of social media: social plugins

Facebook plugins with 2-click solution

Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

To increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" solution. Deactivated plugins can be recognized by the fact that they are highlighted in gray. This integration ensures that no connection is established with the Facebook servers when you visit a page on our website that contains such plugins. Only when you activate the plugins and thus give your consent to the data transfer in accordance with Art. 6 (1) (a) GDPR, does your browser establish a direct connection to the Facebook servers. The content of the respective plugin is sent directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the extent of the data that Facebook collects using the plugins. To the best of our knowledge, Facebook receives information about which of our websites you have currently and previously visited. By integrating the plug-in, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in. The information collected (including your IP address) is transmitted directly from your browser to a Meta Platforms Inc. server in the USA and stored there. If you interact with the plug-in, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your contacts there.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, this revocation will not affect the data that has already been transferred to Facebook.

For information on the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and setting options for protecting your privacy, please refer to Facebook’s privacy policy: https://www.facebook.com/policy.php

12) Use of social media: videos

Use of YouTube videos

This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

This uses the extended data protection mode, which, according to the provider, only saves user information when the video(s) is played. If embedded YouTube videos are started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from "YouTube", these serve, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be assigned to your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 (1) (f) GDPR on the basis of Google's legitimate interests in displaying personalized advertising, market research and/or tailoring its website to meet your needs. You have the right to object to the creation of these user profiles; to exercise this right you must contact YouTube. When using YouTube, personal data may also be transferred to Google LLC servers in the USA.
Regardless of whether the embedded videos are played, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our control.

Further information on data protection at “YouTube” can be found in the YouTube Terms of Use at https://www.youtube.com/static?template=terms and in Google’s privacy policy at https://www.google.de/intl/de/policies/privacy

To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service using the "Cookie Consent Tool" provided on the website.

13) Online Marketing

13.1 Facebook Pixel for creating custom audiences (with Cookie Consent Tool)
Our online offering uses the so-called “Facebook Pixel” of the social network Facebook, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).
If a user clicks on an ad placed by us that is displayed on Facebook, a suffix is ​​added to the URL of our linked page via Facebook Pixel. If our page allows data sharing with Facebook via Pixel, this URL parameter is written into the user's browser via a cookie, which our linked page itself sets. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is able to define visitors to our online offering as a target group for displaying advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The data collected is anonymous to us, meaning it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy ( https://www.facebook.com/about/privacy/ ). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook Pixel takes place exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, remove the check mark next to the "Facebook Pixel" setting in the "Cookie Consent Tool" integrated into the website.

13.2 Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses "web beacons" (small, invisible graphics) to collect information. These can be used to record, collect, and analyze simple actions such as visitor traffic on the website.

The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transferred to a Google server and stored there. This may also involve transmission to Google LLC servers in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on Google's behalf.

Details on the processing initiated by Google AdSense and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

The described data processing is carried out in accordance with Art. 6 (1) (f) GDPR for the purpose of targeted advertising to users by third-party advertisers, whose ads are displayed on this website based on the analyzed user behavior. This processing also serves our financial interest in exploiting the economic potential of our website through the paid display of personalized third-party advertising content.

You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them through the appropriate settings in your browser software or you can download and install the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection option described above.

13.3 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
When using Google Ads, personal data may also be transferred to Google LLC servers in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy/

13.4 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display relevant ads for users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. This processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) (f) GDPR.

In addition, GMP can use cookie IDs to track conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase through that website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further use of the data collected through the use of this tool by Google and therefore inform you according to our current state of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address. When using GMP, personal data may also be transmitted to the servers of Google LLC in the USA.

If you wish to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked (see below). https://www.google.de/settings/ads ), although this setting will be deleted if you deactivate your cookies. Alternatively, you can find out more about the use of cookies and configure your preferred settings at the Digital Advertising Alliance's website at www.aboutads.info. Finally, you can set your browser so that you are informed about the use of cookies and can decide individually whether to accept them or to exclude cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

You can find further information about GMP by Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/

To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection option described above.

14) Retargeting/ Remarketing/ Recommendation Advertising

Google Ads Remarketing
Our website uses Google Ads Remarketing, which we use to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. This processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) (f) GDPR.
Further data processing only takes place if you have given Google your consent to linking your internet and app browsing history to your Google Account and using information from your Google Account to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/onweb/
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service using the "Cookie Consent Tool" provided on the website or, alternatively, follow the option for objecting described above.

Pinterest retargeting pixel
A pixel (Pinterest tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest") is integrated into this website. With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored and evaluated in pseudonymized form. If personal data is also processed, this is done on the basis of our legitimate interest in displaying personalized advertising in accordance with Art. 6 (1) (f) GDPR. The information can be assigned to the user with the help of other information that Pinterest has stored about the user, e.g. due to the ownership of an account on the social network "Pinterest". Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected via other websites and/or in connection with the use of the social network "Pinterest" and thus create pseudonymized user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating pixel tracking in the "Cookie Consent Tool" integrated on this website.
Data collected via the pixel may be transferred to Pinterest Inc. servers in the USA. Further information on data protection at Pinterest Europe Limited can be found here: https://policy.pinterest.com/de/privacy-policy

Pinterest tag conversion tracking
This website uses the conversion tracking technology “Pinterest Tag” of Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you accessed our website from a Pinterest pin, we will place a cookie on your computer that interacts with a "tag" in the form of JavaScript code from Pinterest. Cookies are small text files stored on your device. These cookies expire after 180 days and are not used for personal identification.
If the user is redirected from a Pinterest pin to pages on this website and the cookie has not yet expired, the tag records certain user actions predefined by us and can track them (e.g., completed transactions, leads, search queries on the website, visits to product pages). When such an action is performed, your browser sends an HTTP request from the cookie to the Pinterest server via the Pinterest tag, which transmits certain information about the action (including the type of action, time, and browser type of the device).
Through this transmission, Pinterest can create statistics about the usage behavior on our website after redirection from a Pinterest pin, which we use to optimize our offering.
If personal user data is processed, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product advertisements on Pinterest and the purchasing behavior of users and thus serves to optimize our online offering.
However, we do not receive any information that can be used to personally identify users.
If you do not wish to participate in tracking, you can object to this by deactivating the Pinterest tag conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU. http://www.youronlinechoices.com/de/praferenzmanagement/
Check whether Microsoft advertising cookies are set in your browser and deactivate them.
You can find further information about Pinterest’s privacy policy at the following internet address: https://policy.pinterest.com/de/privacy-policy
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection option described above.

TikTok Pixel
This website uses the “TikTok Pixel”, a tracking technology of the social network “TikTok” of TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (“TikTok”).
With the help of cookies (small text files that are stored on the device used), information about surfing behavior on our website is collected in pseudonymized form, transmitted to TikTok, stored there and evaluated in order to then enable the display of interest-based and personalized product recommendations on TikTok. The information collected and processed pseudonymously in this way generally includes the device ID, device type, timestamp, operating system used and IP address. The information can be assigned to the user with the help of other information that TikTok has stored about the user, e.g. due to the ownership of an account on the social network "TikTok". TikTok can also combine the information collected via the pixel with other information that TikTok has collected via other websites and/or in connection with the use of the social network "TikTok" and thus create pseudonymized user profiles. Under no circumstances can the collected information be used to personally identify visitors to this website.
The TikTok pixel also enables us to track the effectiveness of advertisements on TikTok. If the user is redirected from a TikTok ad to pages on this website and the cookies have not yet expired, the pixel records certain user actions predefined by us and can track these (e.g. completed transactions, leads, search queries on the website, views of product pages). When such an action is carried out, your browser sends an HTTP request from the cookie to the TikTok server via the TikTok pixel, which transmits certain information about the action. Through this transmission, TikTok can compile statistics about user behavior on our website after redirection from a TikTok ad, which we use to optimize our offering.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, the TikTok pixel will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with TikTok for the use of the TikTok Pixel, which obligates TikTok to protect the data of our site visitors and not to share it with third parties. TikTok generally transmits collected information outside the European Economic Area and relies on the European Commission's standard data protection clauses, which are intended to ensure compliance with European data protection standards.
Further information on TikTok’s privacy policy can be found here: https://www.tiktok.com/legal/new-privacy-policy?lang=de-DE

15) Use of a live chat system

Shopify Chat
This website uses the live chat system Shopify Chat for customer support purposes, a service provided by Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada (“Shopify”). To answer live support requests, Shopify collects and stores anonymized user data. User profiles can be created from this anonymized data under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor’s internet browser. The cookies enable the internet browser to be recognized. If the information collected in this way is personal, the processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in effective customer support and the statistical analysis of user behavior for optimization purposes.
The data collected using Shopify technologies will not be used to personally identify visitors to this website without the express consent of the data subject, nor will it be merged with personal data about the bearer of the pseudonym. To avoid the storage of Shopify cookies, you can set your internet browser so that no more cookies can be stored on your computer in the future or so that cookies that have already been stored are deleted. However, deactivating all cookies may result in some functions on our website no longer being able to be carried out. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address stated in the imprint.
In the event of data transfers to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision.

16) Tools and Other

16.1 - sevDesk
For accounting purposes, we use the sevDesk service, the cloud-based accounting software of sevDesk GmbH, Hauptstraße 115, 77652 Offenburg.
SevDesk processes incoming and outgoing invoices, as well as our company's bank transactions, if applicable, to automatically record invoices, match them to transactions, and create financial accounting in a semi-automated process.
If personal data is also processed in this case, the processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.
Further information about sevDesk GmbH, the automated processing of data and the data protection regulations can be found at https://sevdesk.de/sicherheit-datenschutz/

16.2 Cookie consent tool based on Usercentrics technology

This website uses a cookie consent tool with technology from Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich (hereinafter "Usercentrics") to obtain effective user consent for cookies and cookie-based applications that require consent.

By integrating appropriate JavaScript code, users are shown a banner when they visit the page, in which they can give their consent for specific cookies and/or cookie-based applications by checking the appropriate boxes. The tool blocks the setting of all cookies requiring consent until the respective user gives their consent by checking the appropriate box. This ensures that such cookies are only set on the user's device if consent has been granted.

In order for the Cookie Consent Tool to be able to clearly assign page views to individual users and to individually record, log and save the consent settings made by the user for a session duration, certain user information (including the IP address) is collected when our website is accessed by the Cookie Consent Tool, transmitted to Usercentrics servers and stored there.

This data processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for the data processing described is Art. 6 (1) (c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user's consent.

We have concluded a data processing agreement with Usercentrics, which obliges Usercentrics to protect the data of visitors to our website and not to pass it on to third parties.

For further information on data usage by Usercentrics, please see the Usercentrics Privacy Policy at https://usercentrics.com/privacy-policy/

16.3 Google reCAPTCHA

On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an entry has been made by a natural person or has been misused through machine and automated processing. The service includes sending the IP address and, if applicable, other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in determining individual responsibility on the Internet and preventing misuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC in the USA.

Further information about Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection option described above.

16.4 - Wordfence
For security purposes, this website uses the "Wordfence" plugin, a service provided by Defiant Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA (hereinafter "Wordfence"). The plugin protects the website and the associated IT infrastructure from unauthorized third-party access, cyber attacks, viruses, and malware. Wordfence records users' IP addresses and, if applicable, other data relating to your behavior on our website (in particular, URLs accessed and header information) in order to detect and ward off illegitimate page access and threats. The recorded IP address is compared with a list of known attackers. If the recorded IP address is identified as a security risk, Wordfence can automatically block access to the website. The information collected in this way is transmitted to a Defiant Inc. server in the USA and stored there.
The data processing described is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interests in protecting the website from harmful cyber attacks and in maintaining structural and data integrity and security.
Defiant Inc. relies on the standard data protection clauses pursuant to Art. 46, sentence 2, letter c GDPR as the legal basis for the transfer of data to the USA.
If website visitors have login rights, Wordfence also places cookies (small text files) on the visitor's device. These cookies can be used to read certain location and device information, which allows an assessment of whether the login-authorized access originates from a legitimate person. At the same time, the cookies can be used to evaluate access rights and grant them via an internal site firewall according to the authorization level. Finally, the cookies are used to register irregular access by site administrators from new devices or new locations and to notify other administrators of this.
These cookies are only set if a user has login rights. Wordfence does not set cookies for site visitors without login rights.
If personal data is processed via cookies, the processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in preventing illegitimate access to the site administration and defending against unauthorized administrator access.
We have entered into a data processing agreement with Defiant Inc., which obligates the company to protect the data of site visitors and not to pass it on to third parties.
For more information about Defiant Inc.’s use of data for Wordfence, please see Wordfence’s privacy policy at https://www.wordfence.com/privacy-policy/ .

17) Rights of the data subject

17.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:

  • Right to information pursuant to Art. 15 GDPR;
  • Right to rectification pursuant to Art. 16 GDPR;
  • Right to erasure pursuant to Art. 17 GDPR;
  • Right to restriction of processing pursuant to Art. 18 GDPR;
  • Right to information pursuant to Art. 19 GDPR;
  • Right to data portability pursuant to Art. 20 GDPR;
  • Right to revoke consent given in accordance with Art. 7 (3) GDPR;
  • Right to lodge a complaint pursuant to Art. 77 GDPR.

17.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
If you exercise your right to object, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

18) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of the processing and – where applicable – also by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, this data will be stored until the data subject revokes his or her consent.

If there are statutory retention periods for data that are processed within the framework of legal transactions or obligations similar to legal transactions on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required to fulfil or initiate a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.